Alexa Micley Education

With this project, we knew it would be tricky (but possible!) to find the right balance between creating a website that spoke to students’ anxieties about the college application process while reassuring parents that their investment was worthwhile. The brand needed to feel warm and unintimidating to students, while still being polished and credible enough to inspire confidence in parents.

We opted for a calm but engaging color palette, and decided to create a set of custom vector illustrations that featuring students at various stages of the application and enrollment journey, adding a playful and human element to the site.

The website was designed to be clean and easy to navigate, driving visitors to the 'contact' page. We made sure the content addressed both audiences—providing practical advice and guidance for students, while clearly explaining the services, results, and value to parents.

The new brand, enhanced by custom illustrations and curated photography, was able to help AME stand out within a growing field. It was a true pleasure to give the company's founder, Alexa, a website that reflected the incredible reputation she had already built as a trusted, beloved advisor.