Eleva
Summary
Eleva’s mission is to make treatments of—and conversations around—ED better. Their science-based protocol combines both therapy and medication to do just that. My job was to translate that mission into a website that felt modern, welcoming, and refreshingly human. From crafting easy-to-read, compelling infographics to producing custom AI-generated photography, every detail was designed to break away from the typical sterile healthcare aesthetic.
Services
Industry
The challenge
The challenge with Eleva was to create a website that addressed a sensitive topic with the right balanceof professionalism and credibility, while ensuring the overall feeling was warm, modern, and approachable. It was important to move away from the cold, clinical feel of traditional healthcare, crafting a digital experience that made visitors feel comfortable, informed, and empowered to take the next step.
The solution
Eleva’s final website design prioritizes the science of their treatment, ensuring it remains the central focus. Custom infographics were created to showcase the scientific studies behind their treatment protocol, while a bold color palette and friendly photography brought a human touch, striking a balance between professionalism and warmth.
