Rainier Psychology Collective
Summary
It's not hard to get very excited about creating the perfect digital home for what will hopefully be people's first step on a path of healing and self improvement. The purpose of this website was to instill trust in potential patients, and make it as frictionless as possible to book a consultation appointment.
Services
Industry
The challenge
Our mission with this private psychology practice was to create a brand identity that felt inviting, hopeful and trustworthy. Eliciting calmness and optimism felt especially important, as we knew that many visitors could be researching practices in response to distress (either their own or that of a loved one). We wanted to ensure we found the sweet spot between comfort and credibility, and to provide a user-friendly form to enable effortless booking.
The solution
We went with soft colors with a few darker accents, and focused on human-centered photography that was warmly lit and peaceful. We also designed a set of custom icons to add clarity and an extra touch of friendliness to the brand. The end result was a feeling of both professionalism and approachability.
