Trellis Ventures
Summary
This project involved crafting a vibrant brand concept for a mission-driven venture fund focused on purpose-driven initiatives. The aim was to capture the fund's optimistic, bold spirit and to win the attention of mission-aligned investors in a competitive space.
Services
Industry
The challenge
How do you capture future-focused, youthful energy without being so edgy as to alienate people from more traditional industries or investing firms? Because this fund focused on innovative projects designed to create a more sustainable and equitable future, we knew it was important for these inspirational and optimistic values to shine through.
The solution
We leaned into bright, dynamic colors and modern typography to create a brand that popped. Vibrant photography and videography helped emphasize the fund’s future-facing mission, while delightful hover states added a playful and refined touch. We focused on highlighting the people behind the funded companies in order to add the human touch that is often neglected in finance brands and websites.
